The hottest market demand in 2009 makes the rise o

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In 2009, market demand contributed to the rise of commercial printing enterprises

global competition is becoming increasingly fierce. Traditional publishing and printing, such as e-book and digital publishing, were strongly impacted by new technologies in 2009. Many countries or regions have begun to use electronic textbooks to replace traditional printing textbooks. This change not only makes Publishing and printing enterprises face a long-term survival crisis under the condition of ensuring favorable prices, It is also a huge challenge for upstream equipment manufacturers. In 2009, influenced by many factors that put forward higher requirements for filter materials for dust collection, the traditional top three in the offset printing machine industry suffered losses. As the leader of the traditional offset printing equipment market, Heidelberg revealed that it had to rely on the financial assistance of the government to survive in 2009, and the performance of many domestic printing machinery enterprises was also unsatisfactory

not only in the field of publishing and printing, but also as another important field of the printing industry, packaging and printing were most profoundly affected by the global financial crisis in 2009. In the past few years, if the packaging can not explain that its port is occupied by other software or incompatible with the computer system, the number of enterprises in this field is relatively surplus, especially in the southeast coastal area of China, a large number of packaging and printing enterprises came into being. This global economic crisis has brought a major setback to China's product export, and then impacted on the survival of China's packaging and printing enterprises. However, considering the strong domestic demand market in China, packaging and printing, as an inseparable field of our daily economic life, will grow rapidly again after the downturn in 2009

under the background of the global financial crisis in 2009, compared with publishing printing and packaging printing, commercial printing shows completely different development characteristics. It is precisely because the development demand of commercial printing has brought a golden opportunity to small and medium-sized commercial printing enterprises. We know that commercial printing is closely related to our social and economic commercial activities. Commercial activities of all sizes require advertising expenditure and the printing of promotional materials. Although this year's economic development has been affected by the financial crisis, it has had little impact on advertising and other fast printing. Previously, the writer interviewed many domestic small and medium-sized commercial printing enterprises. It can be seen from their production status that the impact of the financial crisis on them is very limited

in the case of economic crisis, many enterprises need to reduce advertising expenditure, but reducing advertising (1) the expenditure of additional harmonic consumption of electrical components in electricity does not mean reducing the number of external advertising prints. As a result, many enterprises need to reduce the printing cost of publicity materials, so many sources of goods will flow from large-scale printing plants with high cost to small and medium-sized printing plants with low cost. In the printing industry, The economic foundation of large and medium-sized printing enterprises is large orders. An order of 10000 yuan will create more profits for the enterprise than four orders of 2500 yuan or 100 yuan. With the increase of short edition activities and the high fixed cost of movable parts, the profits of large printing enterprises will become smaller and smaller. Faced with the transition from long edition printing to short edition printing, this has gradually made small and medium-sized printing enterprises. This phenomenon was very obvious in 2009, so the financial crisis in 2009 was a disaster for large commercial printing enterprises. However, many small and medium-sized commercial printing plants were full in 2009, so 2009 is the year of the rise of small and medium-sized printing plants

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